In Helsinki’s Vallila district, a young design collective brings raw materials and heavy machinery to life through hands-on craft. KARHU’s FW25 Fusion XC pack captures this spirit of making, photographing the assortment within the textured, material-rich environment of the workshop.
The campaign highlights the people, spaces, and techniques that inspire KARHU’s designs. With its emphasis on materials and hands-on processes, the tactile setting mirrors the same care and precision that have underpinned the brand for over a century.
Minestrone Workshop is known for its rugged, hands-on approach, working with local timber and heavy-duty machinery to create distinctive pieces. KARHU draws a parallel between the workshop’s material-focused, tactile philosophy and its own design ethos, showing that craft and attention to detail are at the heart of every shoe.
The Fusion XC pack integrates archival design elements, such as the taped M-logo and T-profile lug pattern, in a way that reflects Minestrone’s philosophy; valuing materials, textures, and skillful assembly. The workshop setting underscores KARHU’s belief that design is not just about the final product, but also about the people, spaces, and processes that shape it.
At KARHU, heritage and skilled craftsmanship are paramount. Drawing from decades of archival design, the brand continues to celebrate material-driven production and attention to detail. The FW25 Fusion XC pack reflects this philosophy, embodying a bridge between heritage and contemporary expression.
The new Fusion XC pack is available beginning this Friday, 26 September, at KARHU.com and select KARHU retailers.
