In 1996, the KARHU Fusion was the pinnacle of our running collection. Bold in design, serious in performance, and unmistakably Finnish. When we brought it back as the Fusion 2.0 OG, we did it the right way: alongside the shoe's original designer, honouring every detail that made the first one matter.

The KARHU wordmark sits on the leather panel and reappears in red on the heel tab, exactly as it did in 1996. The colorway? White and ultramarine green, pulled straight from the archives.

Alongside, for the first time the Fusion 2.0 is accompanied by a capsule collection, consisting of two heavyweight cotton t-shirts, a sweater and socks, all designed to complement the spirit of the original.

The moments, people, and performances that inspire us often become part of our own story. They shape our ambitions, fuel our curiosity, and remind us why we fell in love with sport in the first place.

Through the lens of photographer Justine Leenarts, the Fusion OG campaign captures that feeling. Inspired by the bedroom of a young athlete with a passion for running and track & field, the imagery brings together posters, memories, achievements, and dreams to celebrate the excitement of being completely immersed in the sport you love.