Lifestyle, Release

Cambridge-based Concepts is known for collaborating with leading global brands. When reviewing the Karhu archives Concepts recognized the ’95 Aria as an iconic model of that era, and worked closely with the Karhu on all aspects of the relaunch.

Karhu EU

 Concepts themed its collaboration after the colors found in Helsinki’s urban buildings: the iconic green copper roofs, the mystical glowing granite, and the way the sun reflects on the skyline in the bright blue Finnish sky.