More than just a shoe, the design symbolises the vibrant identity of the Rockets. It’s a team that blends ambition with performance, on and off the bike. With a palette that pops and details that nod to the team’s unconventional journey, the sneaker brings cycling culture into lifestyle fashion like never before.
“This sneaker tells you a lot about our story,” says Bas Tietema, founder of Tour de Tietema and team owner of the Unibet Tietema Rockets.
“It’s energetic, optimistic, and slightly rebellious, just like our riders. We’ve always believed in doing things differently, and this collaboration with Woei and KARHU shows how cycling can inspire far beyond the road.”
Woei, known for his distinctive taste and deep roots in sneaker culture, embraced the opportunity to translate the team’s DNA in footwear. The result is a bold fusion of vintage athletic style and modern cycling attitude.
“From the first meeting with Bas and his team, I knew this wasn’t going to be your average collab,” says Woei Tjin, owner of the WOEI store. “We wanted to create something that uses their energy. We came up with something fun, unpolished, colourful. Just like the Rockets themselves.”
The sneaker features premium materials, custom Rockets detailing, and a colour scheme that reflects the team’s colourful character, bridging the gap between sport and streetwear.
The Rockets x WOEI x TDT for KARHU sneaker will be available in limited quantities through Woei Rotterdam and online at woei-store.com, rocketscycling.com, and KARHU.com starting July 25, 2025.
The design of the Rockets X WOEI X TDT for KARHU sneakers featured debossed and printed collaborative logos on both the side and the heel of the shoe, as well as collaborative tongue labels. Additionally, the sneakers come with special edition footbeds, a special edition shoebox, and an extra set of laces.
