Inspired by Tove Jansson’s Moominland Midwinter book,
Karhu and Moomin are launching its newest collaboration on
Saturday, the 22nd of Febuary. Karhu skis were one of the first produced items in a small
workshop located in downtown Helsinki, where locally
sourced birch was transformed into winter forms of
transport. Worn by world champions, skiing has helped to
shape the brand.
After searching through Moomin Character’s rich digital
archive, the Karhu design team was attracted by the ski
drawings from the “Moominland Midwinter” book from
1957. In this story, Moomintroll overcomes his amazement
and isolation, and with the help of the wise Too-ticky and
the fearless Little My, begins to explore the glittering new
For this project, the Karhu team chose the Aria 95, a mid
90s runner which features a monosock construction. The
monosock not only provides added comfort, it also reminded
the Karhu team of the hill, on which Moomintroll was taught
how to ski. Even though he explicitly stated “But no high hill”,
his first attempt was still an unfortunate one.
The skiing Moomintroll is featured as an all-over print on the
monosock and on the heel of the shoe. The orange and blue
title on the original book cover inspired the shoe colours. The
75th anniversary Moomin logo is featured on the footbed
The photos of the collaboration were taken in the Lalluka
Artist Home in Etu-Töölö, Helsinki. Tove Jansson used to
live here with her family from 1933 onwards. Lallukka Artists’
Home consists of 56 apartments, and to this day remains
home to several professional artists with different specialties.
The Lallukka Artists’ Home has now been renovated properly
and during the renovation, valuable treasures were found.
Under the floor of Tove Jansson’s father, Viktor Jansson’s,
studio an old pair of wooden skis with Tove’s name carved on
them was found. A fun fact, which made this project come