#karhuminäperhonen
minä perhonen and Karhu announce their Karhu Albatross 82 collaboration to celebrate minä perhonen’s 25th anniversary.
The minä perhonen label name originates in Finnish, as designer Akira Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. In Finnish, minä means ‘I’ and perhonen means ‘butterfly,’ resulting in the name “minä perhonen.” The brand was founded with a strong desire to create beautiful designs like those of the butterfly’s wings. minä perhonen’s reflection on society and poetic sentiments towards the natural world combine well with Karhu’s 100 year old brand history and appreciation of the Finnish outdoors. Against this background the collaboration was created, a universal design, yet a new take on the everyday present.
The Karhu “Albatross 82,” a Japanese favourite, is selected as the base for two of minä perhonen’s fabric designs. Light-inspired watercolours inside pencil drawn ovals printed on fabric, is the textile design called “jellybeans”. The second design, “land puzzle” combines different patterns of weave structures and represents a wide view of earth as if flying above the sky. The insoles feature the logos of both partners. The shoe box features minä perhonen’s iconic “tambourine” textile design.
The Karhu x minä perhonen ALBATROSS 82 sneakers will be launched on Saturday the 18th of January at minä perhonen’s flagship stores, Karhu.com, the Karhu Concept Store in Helsinki and globally at a select group of premium retailers.





About Karhu
KARHU, meaning “bear” in Finnish, is a leading running brand, and has provided technical running and outdoor gear for 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU shoes and apparel are sold globally at running and lifestyle specialty retailers.