Summers north of the Finnish Arctic Circle are truly spectacular, as the sun does not set completely from May until August. Under a clear sky, Finland offers the unique experience to see the sun shine all through the night. Karhu captures this phenomenon its release of the “Land of the Midnight Sun” pack.
The “Land of the Midnight Sun” collection consists of two popular Performance running shoes: the Ikoni and Fusion Ortix. The models’ colours are inspired by Finland’s twilight hours: glowing pink, glimmering orange, and blushing red against a landscape of still blue lakes and tree lined horizons.
The Ikoni is the first shoe built by the measurement data taken from over 100,000 individual 3D foot scans. Both the Ikoni and Fusion Ortix feature AeroFoam, Karhu’s proprietary midsole material provides a smoother, more cushioned transition. To help promote the launch, Karhu designed a running animation that explores Finland’s midnight surroundings.
KARHU, meaning “bear” in Finnish, is a leading running brand, and has provided technical running and outdoor
gear for 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU
follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the
feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU
shoes and apparel are sold globally at running and lifestyle specialty retailers.