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With this capsule collection, Karhu honours the legacy and heritage of its hockey DNA. Hockey is more than a sport; it is an attitude that is propagated worldwide. Karhu emphasizes this attitude of hockey using a colour palette that combines classic sportswear staples and the brands’ ice hockey culture. It uses graphic elements that highlight the universal understanding of what it means to be part of the ice hockey patrimony.
Although this attitude is central to hockey, it can be found in every sport. It is the conviction that giving up is not a possibility, and the only thing that counts is winning. This attitude transcends the boundaries of teams, athletes, fans and individuals. This capsule collection celebrates this transcendence and emphasizes the core element of all participants in every sport; the right attitude. Hockey jerseys, coach jackets, hoodies, T-shirts, socks and shoes form the collection, and each piece has been captured in a look book shot in an athletic environment that embodies the spirit of Finland’s legendary brand.
As the original Finnish “Hockey Bear” we revive this period by bringing you a hockey inspired capsule collection featuring original artwork.
KARHU, meaning “bear” in Finnish, is a leading running brand, and has provided technical running and outdoor gear for 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU shoes and apparel are sold globally at running and lifestyle specialty retailers.