THE MASCOT PACK
introduction of the Mascot Pack.
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KARHU puts the spotlight on our mascot the legendary Finnish Sportsbear, with the introduction of the Mascot Pack. This carefully curated collection is a celebration of KARHU’s very own bear, the symbol that adorns each of our shoes and by which we are known in the world of sport and fashion.
Sports organizations popularized the mascot by first using live animals as entertainment for spectators and intimidation for rivals.
While researching a modern-day face for the Mascot Pack, the KARHU design team was inspired by several illustrations from our archives—specifically the 1960s Trampas Bear and a 1980s comic strip that introduced Kris the Karhu Bear. For our latest drop, we continue the story of Kris the Karhu Bear as he auditions to become KARHU’s newest mascot.
The Karhu Mascot Pack will be available beginning on Friday, the 25th of March at KARHU.COM, both KARHU Concept Stores in Helsinki (Finland) and Verona (Italy) and select retailers worldwide.
TO BE CONTINUED…