Three Stripes and Karhu

Karhu dominates the 1952 Helsinki Olympics with 15 gold medal-winning spikes, including those of Emil Zatopek. Karhu’s international reputation for technical expertise establishes the company as the world’s leading manufacturer of athletic shoes. Three_Stripes_Karhu4

 

Karhu sells its three stripes trademark to a now well-known athletic shoe company that still uses it to this day. The price? Two bottles of good whiskey and about 1,600 euros.

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[Left: 2014 Fluid³ Fulcrum]

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[Left: Fluid³ Fulcrum / Right: Flow³ Fulcrum]