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Wed May 5, 2010

KARHU and Craft Sign On as Official Sponsor for 13.1® Marathon Series

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From New York to Los Angeles, Legendary Running Brand Helps Half Marathoners Move Forward™ to the Finish Line 

Beverly, MA (May 5, 2010) – KARHU, Finland’s Legendary Running Brand and Craft of Sweden Performance Apparel, announce the brand’s partnership with the 13.1 Marathon® Series, a ten plus half-marathon series produced by US Road Sports.  Serving as the exclusive shoe and apparel sponsor, KARHU and Craft will partner with US Road Sports for races in New York, Chicago, Boston, Minneapolis, Atlanta and Fort Lauderdale. 

“We seek to closely communicate with all types of Runners.  13.1 provides a high quality experience for the runner to enjoy a great run.” said Jay Duke, president, KARHU and Craft. “For consumers, 2009 showed they understand our product is simply different in how it works and what benefits it provides. Runners seek to Move Forward™. Our shoes help you do this naturally and efficiently with great stability resulting in a great ride for all types of runners. Also, we partner with local running specialty stores in each location to drive store traffic and support their local running community all the while communicating the unique product of KARHU footwear and CRAFT performance apparel.  Already in New York City runners really enjoyed the KARHU footwear try ons and were quite impressed with our product.” 

The 13.1 Marathon® series was created in response to the growing demand for half marathons. The 13.1 Marathon® Series is embracing the half marathon distance and delivering a race that is equal in production value to a full marathon. Over the past three years, the half marathon is the only distance to experience double-digit race participation growth. As the exclusive apparel and footwear sponsors of the half marathon series, CRAFT and KARHU will reach over 50,000 runners in the first sponsorship year. All participants will get an opportunity to experience KARHU first hand and test out the Fulcrum technology that is helping runners across the country Move Forward™. “We are thrilled to forge a partnership with such well-established running performance brands,” says US Road Sports CEO, Greg Laird “KARHU and Craft are ideal partners for 13.1 Marathon® Series, both brands have exploded into the specialty running market, targeting serious runners through new technology and award winning products.” 

KARHU's energy in 2010 through retail success, product development and the companies' key partnership with US Road Sports has propelled the brand to Move Forward™ in unparalleled ways.

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