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The current Karhu logo features the brand symbol and Finland’s national animal. The bear and brand word mark are boldly displayed to proudly wear.
This Karhu logo was heavily used in the early 70s on the Trampas series. It featured one of many different bear designs and proudly calls out the brand’s founding city.
Karhu developed the first patented “Air Cushion” midsole system (1976) for its running shoes. In the early 90s, Karhu modernized the logo to fit the era.
In the 80s, Karhu partnered with the University of Jyvaskyla and developed the “Fulcrum” technology, which is still used in the Performance running collection.
The Karhu Albatross, first released in 1982, quickly became a popular running model. The double soaring birds were first widely seen in a television advertisement.
The rainbow stripe design officially became known as the “Team College” logo.