Summers north of the Arctic Circle are truly spectacular, as the sun does not completely set from May until
August. Under a clear sky, Finland offers the unique experience to see the sun shine all through the night.
Karhu captures this phenomenon with its release of the “Land of the Midnight Sun” pack.
The “Land of the Midnight Sun” collection consists of three Legend models: the Aria, Fusion 2.0 and Synchron Classic. The colours of all three shoes are inspired by Finland’s twilight hours: glimmering orange, starry
white and grey, set against a landscape of calm blue lakes with tree lined horizons. The material selection in
the collection features soft suede panels and air mesh for ventilation.
The Fusion 2.0 and Aria receive a gum
sole to complete the summer look, while the Synchron Classic keeps a predominantly white construction with
brightly coloured M-logo.
The launch of the “Land of the Midnight Sun” pack is made complete with an animation, which celebrates the
concept of exploring Finland’s summer surroundings at midnight.
KARHU, meaning “bear” in Finnish, is a leading running brand, and has provided technical running and outdoor
gear for 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU
follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the
feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU
shoes and apparel are sold globally at running and lifestyle specialty retailers.