Following the brand’s tradition for innovation and quality, Karhu turned to the latest European fabric technology and production available for its launch of Karhu Running Wear.
Styling for Karhu Running Wear is based on Premium Casual Tech, a concept that blends a casual look with premium fabrics and fit for a highly functional construction. The collection receives an exclusive embroidered logo in iconic Celeste Blue to celebrate Karhu’s 100th anniversary.
For its centennial year, Karhu wants the launch of Running Wear to be distinguishable in a genuine manner. We turned to our trusted sources in Italy which allowed us to use a higher quality material pallet, and more experienced pattern makers to provide a runner the most comfortable fit and highest level performance.
The styling is unique with more premium casual branding and a look that is acceptable before, during and after the run. Runners today expect functionality but prefer a look that is more inclusive and natural.
The collection for men and women consists of seamless tops, t-shirts, shorts and a breathable, waterproof jacket.
Karhu Running Wear will be available May 23th exclusively on Karhu.com.
KARHU, meaning “bear” in Finnish, is a leading running brand in Europe and has provided technical running and outdoor gear for 100 years. With an authentic heritage in running and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen and Olympic champ Paavo Nurmi. KARHU shoes and apparel are sold globally at running and lifestyle specialty retailers.